Bhatia Brothers Group’s Consumer Products Division,  V.V. & Sons, is one of the oldest distribution houses in the UAE. V.V. & Sons is currently a leading distributor of renowned consumer brands with a strong distribution network spread across the country/

The Consumer Products Division( CPD) offers a wide range of consumer products covering categories as diverse as batteries & lighting products, travel goods & accessories, luminaries, oral care, foodstuff and incense sticks. Keeping in line with the company’s philosophy that quality is of paramount importance, each product ranks among the best names in their respective fields.

The portfolio comprises of the following products :

Consumer Retail – FMCG, Food & Non-Food Products

  • FMCG – Batteries, Light bulbs
  • Food – Snacks, Beverages, Confectionary, Ethnic & Packed Food etc.
  • Non-Food Retail – Personal Care, Auto Accessories, Travel Accessories, Art Supplies

The Division presently boasts of staff strength of more than 300 employees who specialize in providing customers the benefit of a committed, trained and professional sales force, quality products and excellent after sales service. The consumer products division is growing exponentially and always looking to widen the already impressive portfolio of brands and services

The brands represented are Parle, VIP, Haldiram, Fenjan Tea,Vega Foods,Anchor, HEM, Varna, Fena, Osram, Energizer, Eveready, Fevicol and  Sargent Art