Established in 1958, V.V. & Sons is one of the oldest distribution houses in the UAE. We are currently a leading distributor of renowned consumer products in FMCG, Food and Non Food category along with a strong distribution network across the country. Our Consumer Products Division (CPD) offers a wide range of consumer products covering categories as diverse as batteries & lighting products, travel goods & accessories, luminaries, oral care, foodstuff and incense sticks. Keeping in line with the company’s philosophy that quality is of paramount importance, each product ranks among the best names in its field. We presently boast of a staff strength of over 180 employees committed, trained and professional sales force marketing quality products. We are continuously growing exponentially, widening our already impressive portfolio of brands. Consumer Products:- VV & Sons- CPD
  • Household – Batteries, Light bulbs,
  • Food & Non-Food Retail – Snacks, Beverages, Personal Care, Travel accessories
Our Vision has been to be the partner of choice for establishing brands in the region based on a mutually profitable long-term, honest and ethical relationship. We always look forward to tie-up with renowned brands to serve consumer markets and maintain targeted depth and range of distribution to achieve cost efficiencies.
Product Segment Product Category Products Brand
Food & Beverage
Snacks & Sweets Biscuits- Sweet & Salty, Roasted Peanuts, Chana Dal, Roasted Gram etc, Pappad and Vermicelli, Sweets (Gulab Jamun, Rasgulla etc) Parle, Haldiram’s Mo’pleez
Ethnic Food Dry Spices, Rice Sun Island
Confectionary & Condiments Dessert Mixes, Bakery Ingredients, Organic Tea, Sauces and Condiments, Sweet Choices Wiekfield
Packaged Food Beverages, Packed Fruits, Sauces & Condiments, Processed Vegetable Field Fresh
Sweetener Honey Kashmir Apiaries
Concentrate Lemon Syrup Quick Lemon
Hot Beverage Tea bags & loose Fenjan Tea – UK
Travel Accessories Luggage Carriers Hard & Soft Suitcase, Duffle Bags VIP
Personal Care Oral Hygiene Toothpaste, Toothbrush Anchor
Personal Hygiene Soap Dyna
Hair care Hair oil Kumarika
Home Amenities Air Purification Incense Sticks Varna
Cleaning Products Detergent Powder, Toilet Cleaner, Floor Cleaner Fena
Kitchen Amenities Cutting/Chopping Accessories Knives, Scissors Cartini
Home Electricals Lighting Chargeable Emergency lights, Bulbs, Energy savers Osram
Battery Normal & Rechargeable batteries Energizer, Eveready
Automobiles Auto care Polish, Cleaners 3M
Adhesive Glue (Home usage) Super glue, Glue stick Fevicol
Art Supplies Adhesive based supplies Crayons, Paints, Pencils Sargent Art
Sales Operations With its Headquarters in Dubai, and branch operations in Abu Dhabi, Sharjah, Ras Al Khaimah, Al-Ain and Fujairah, the company services over 3,800 outlets in the UAE. Speed, efficiency and prompt after-sales highlight the company’s operations in both field and institutional sales. Our endeavor has always been to constantly improve efficiency and reduce lead time and stock out situations. Distribution With a fleet of over 60 vehicles, V V & Sons’ field of operations includes Supermarkets/ co-operative societies, Department stores and malls, Groceries, Novelty Shops, Electronic outlets, Photo studios, Toy shops, Filling stations, Hotels/Airports, Wholesale operations and Luggage retailers. In addition, Direct Outlet Coverage is carried out with the help of ready stocks in van. Contact Details: VV & SONS – Consumer Products Division(CPD) P.O Box 105, Dubai, UAE Tel: +971 4 3475433 Fax: +971 4 341 9343 Email: cpd@vvsons.ae Product Segment: Consumer Products