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Super General Trading Co. L.L.C. (Consumer Electronics Division) is one of the leading retailers, wholesalers and exporters of branded Consumer Electronics, Office Automation Products, Home Appliances, IT Products and other related Products with its office in Dubai.

The export division, flagship of the company, operating from Jebel Ali, Dubai has direct sourcing from major international brands (Sony, Panasonic, Samsung, Sharp, Cannon, LG, etc.) which are sourced for distribution for preferential markets in Iraq, Middle East & Africa. This division over years has made a name for itself for its most competitive prices and quality service to a wide network of customers over 40 countries. There exists a deeply rooted specialization in high-value specific product groups (various brands) like Movie Camera, Hifi, VCD, DVD, TV, LCD, Plasma, Mobile Phones, Telecommunication Products (Short/Long Range), Photocopiers and full range of office automation products. For detailed export enquiries, please forward your email on

The retail division, based in a prestigious business district in downtown Dubai, prides itself to be one stop shop for any customer’s requirement across product categories/brand categories/price band width. The division prides to have one of most spacious showroom in the city and offers most competitive price bargains with quality service.

Contact Details:

SGTC, P.O. Box 322, Nasser Square, Deira Dubai, U.A.E. Tel: +9714 2219495 Fax : +9714 2214779



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