Bhatia Brothers Automotive Division is a part of Bhatia Brothers Group, which evolved as an independent entity catering to diversified range of aftermarket products across Middle East, African and Indian Sub Continents.

Automotive Product Portfolio consists of several world leading brand names like STP, CRC, Prestone, Sorolex, Philips, Atlas associated within the distribution range. We caters to a network of over 2,500 satisfied customer across Middle East, African continent, Indian sub-continent and some parts of Europe.

By virtue of indispensable expertise in the industry and knowing consumer needs, Bhatia Brothers have initiated “our own brand” of products in various product categories. The brands, ‘2B the trend setter’ and ‘EFFIKRAFT’ are set to form the ultimate benchmark in quality products offered in the automotive industry.

Bhatia Brothers Automotive division today is a trustworthy name in the field of automotive industry specializing in Distribution, Retailing & Marketing of several world-renowned automotive aftermarket products. The core strengths of Automotive division are in:

  1. Products and Services
    Comprehensive product range such as Car Care Products, Tires, Batteries, Lubricants, Car Electronics, Auto Parts, and Garage Equipments.
  2. People
    The Automotive division is backed by a dynamic team of sales, marketing and brand management professionals with expertise in their respective portfolios
  3. Segmentation Strategy
    In-depth market penetration with specific product offering strategy based on profiling the need of each segment and the customers they service.
  4. Customer Coverage
    We reach directly to a broad spectrum of over 2,500 customers in all segments including Car Franchises, Modern Retail – Hypermarkets/Supermarkets, Gas Station, Specialty Stores-DIY Stores, High Street Dealers/Traders, Wholesalers, Workshops, Fleet/Institutions and Export.
  5. Infrastructure & Logistics
    The Automotive Division has showrooms and offices located in UAE, Oman, Qatar and Kuwait with well-equipped warehouses, logistics support with a fleet of delivery vehicles.

The Automotive Aftermarket Product range includes:

Car Care Products

Appearance Products, Functional Fluids, Radiator Coolants, Fuel & Oil Additives, Maintenance Aerosols and Air Fresheners.

Car Accessories

Tow Ropes, Booster Cable, Car Chargers, Car Electronics, Washing Accessories, Tow Ropes, Booster Cable, Car Chargers, Car Electronics, Washing Accessories, Chamois, Safety Shoes, Steering Covers, Floor Mats, Sun Shades, Coveralls, etc…


Sealed Maintenance Free Batteries, Dry Charge Battery, Traction Batteries.


Passenger Car Tires, Light Truck Tires, Truck and Bus Radial Tires, Off The Road Tires, Industrial Tires, Tubes an Tire Allied products (wheel weights, tubeless valves, tire repair products).

Auto Parts

Brake pads, Suspension, Bearings, Bulbs, Lamps,Horns, Collision Parts , Beacons , Filters, etc…


Engine Oil, Hydraulic Oil, Gear Oil, ATF, Functional Fluids, Brake Fluids, Grease.

Workshop Equipment

Engine Flush, AC Cleaning, Pneumatic and Hand Tools, Battery Charger, etc…


Bhatia Brothers-Automotive Division, Khan Saheb Building, Green Belt Road (Old BMW Road), Industrial Area-2, Sharjah P.O. Box – 40687 Tel: +971 6 5337166 Fax: +971 6 5338046


Product Segment:

Automotive Aftermarket